Why I invested in The ISM Lab.

If you want the honest reason: I’m tired of watching good ideas die in drafts and decks.

I’ve spent decades in rooms where the most valuable thing isn’t the slide deck, the memo, or the meeting notes. It’s the sentence someone says that changes how a team thinks:

• The line that becomes a standard.

• The phrase that becomes culture.

• The principle that becomes a decision-making shortcut.

And thats pretty powerful shit.

That’s what The ISM Lab is built to capture: compressed wisdom.

Sharp, memorable one-liners distilled from real experience and then organize into something you can actually use, share, and build on.

Wisdom earned, not borrowed.

This post is my investment memo in plain English. Visit www.theismlab.com. You’ll love it.