90% of all consumer purchase decisions are made based on emotion.
We’re all guilty of putting emotion before logic.
Think about it…
- The car you (or cars) drive was likely purchased based on emotion.
- The clothes you’re wearing right now… are the same.
- The art on your walls… same again.
It is why we have homes filled with memories of family, friends, furniture, fixtures, and more.
Simply put, emotion can tell a story logic can never tell.
When was the last time you bought anything based on a spreadsheet?
And when it comes to real estate, the same is truer than any other purchase. The home you grew up in, or bought, or currently live in, was likely based on a compelling emotion.
The challenge for real estate designers and developers is “how do we balance logic + emotion” when designing/developing a new project?
I’ve been learning how to balance logic + emotion within the real estate space daily for the past few years.
I look forward to continuing our logic + emotion journey with Garden Park.
You can learn more about Garden Park here.