Commercial Real Estate.

As a long-time entrepreneur, I’ve signed a half-dozen or so leases throughout my professional life. Every lease has a price per square foot and minimum 3 year term. One was actually a five year term. Two required a personal guarantee. All memorialized in an overwhelming and incredibly "over-legaled" lease document. 

That approach is not supportive to the small business community.

As a result, I can honestly say that I have a real disdain for the real estate industry.

Signing a long-term lease for property is an incredibly antiquated, anxiety-filled, relic of a process that puts all the control in the hands of the property owner.

Ask any small business owner and they’ll likely say the same about their experience with commercial real estate. It’s exactly what a small business startup doesn’t need.

The industry is ripe for disruption and although leaders like WeWork and Industrious are making some interesting moves for tech and creative startups, they unfortunately still don’t solve the problem of how we support storefront, retail startups.

I’d like to help solve this problem.

Requesting my time.

I'm writing this while waiting for a local entrepreneur who requested a meeting with me - he's running 25 minutes late.

Asking for an hour of my time is like asking me for money. Free money. When I do client work, I charge $250/hour. I'm now 27 minutes in and have about $112.50 invested in this coffee meeting. That hasn't started yet.

At least the coffee is good.

Tim Cook on maintaining focus.

"Apple has always had the discipline to make the bold decision to walk away. We walked away from the floppy disk when that was popular with many users. Instead of doing things in the more traditional way of diversifying and minimizing risk, we took out the optical drive, which some people loved. We changed our connector, even though many people loved the 30-pin connector. Some of these things were not popular for quite a while. But you have to be willing to lose sight of the shore and go. We still do that. "

Tim Cook on how Apple maintains focus even as they continue to do more and more.