Why I Invested in Pizza
I’ve built tech companies. I’ve led real estate developments. I’ve pitched investors in boardrooms and elbowed through food stalls in street markets. But the move that gets the most raised eyebrows?
I invested in pizza.
Not just any pizza — Sourdough Pizza Bros. A brand built on ancient fermentation, bold creativity, and a relentless obsession with crust that actually means something.
Now, I know what you might be thinking: pizza? Isn’t that market saturated? Doesn’t every strip mall already have a Papa-Something?
Sure. But that’s exactly the point.
Pizza Isn’t a Trend. It’s a Behavior.
Let’s start with the numbers:
460 slices of pizza are consumed every second.
1 in 8 Americans eat pizza on any given day.
94% of Americans eat pizza regularly.
The average American eats 46 slices per year.
Americans eat a third of all pizza consumed worldwide.
About a third of all consumers consider pizza a valid breakfast.
Let that last one sink in: Breakfast. Pizza.
That’s not a fad — that’s infrastructure. That’s the behavioral equivalent of indoor plumbing and group texts. Pizza is embedded in our culture, rituals, and lives.
So when I saw the opportunity to invest in a company that wasn’t just another chain… but rather a brand built on fermentation, flavor, and soul — I knew it was worth betting on.
What Makes Sourdough Pizza Bros Different?
We’re not trying to be your 2AM, soak-up-the-suds pizza. We’re not built on gimmicks, fake crusts, or factory shortcuts.
Our dough is aged for 36 hours and backed by a 100-year-old starter.
It’s stretched by hand.
It’s built to rise.
Every slice we serve is a conversation between the past and the future — where ancient fermentation techniques meet modern flavors, bold sauces, and a swirl of personality you won’t find in a franchise playbook.
We call it “Crust with a Past, Pizza with a Future.”
And it’s not just about ingredients. It’s about brand.
Voice.
Humor.
Ownership.
Culture.
A company with something to say and the taste to back it up.
So Why Me? Why Now?
Because I don’t just invest in markets. I invest in moments.
I invest in things people talk about when they leave the table.
I invest in underdogs with unfair advantages.
I invest in products with ritual built in.
I invest in things that scale not just across ZIP codes — but across identity, story, and community.
Sourdough Pizza Bros isn’t just a pizza brand. It’s a rebellion against the soulless, the soggy, and the same-old.
It’s built to honor craft.
To serve overlooked communities.
To prove that a pie can be personal.
To be a startup with starter. Literally.
And in an era where everyone’s trying to be the next big tech thing, we decided to be something else:
The Dominos of Sourdough.
But fresher. Funnier. And built to last.